I trained as a physicist in Gothenburg and spent my twenties as a systems engineer, writing the Bluetooth and telematics specifications for the Saab 9-3 and working on product programmes in Sweden, Germany and the US. In 2005 I came to Australia to study. I got hooked on climate adaptation and life cycle assessment, and stayed for the work I could see coming in the lucky country.
In 2008, I co-founded Edge Impact with two colleagues and a bet on life cycle assessment, environmental product declarations and carbon transparency. The market barely existed. We were early and rigorous about the method, and we were also the friendly consultancy, which proved commercially decisive.
Over the next 16 years, we grew from three people to more than 100 across Australia, New Zealand, Chile, and the USA. We earned B Corp certification and a Platinum Consultancy rating. I took on industry governance roles including Vice Chair of the Technical Advisory Group at EPD Australasia, which I held from 2014 to 2026, and President of the Australian Life Cycle Assessment Society from 2017 to 2019.
In early 2024 I handed over as CEO, and that November Edge Impact was acquired by RSK Group. That chapter taught me as much about transactions, leverage, and decision-making under pressure as the previous 15 years combined. The lessons are captured in my Operating Principles, which exist to interrupt the forgetting that happens between hard decisions.
Most of my energy now goes into advisory work with startups and early-stage companies in circular economy, embodied carbon, and sustainable specification and procurement. The engagements vary across board roles, technical review, and advisory retainers, and they share the same character: direct, responsive, and complementary to delivery teams already in place, including my colleagues at Edge.
