In 2008, I co-founded Edge Impact with a bet on life cycle assessment, environmental product declarations, and carbon transparency. The market barely existed. We were early, we were rigorous, and we were the friendly consultancy. That combination turned out to be commercially decisive.
Over the next 16 years, we scaled from a startup to more than 100 people across Australia, New Zealand, Chile, and the USA. We earned B Corp certification and a Platinum Consultancy rating. I took on industry governance roles including Vice Chair of the Technical Advisory Group at EPD Australasia, President of the Australian Life Cycle Assessment Society, and a seat on the UNEP Life Cycle Initiative Steering Committee. The company became a genuine market leader in sustainability consulting.
In 2024, Edge Impact was acquired by RSK Group. That chapter taught me as much about transactions, leverage, and decision-making under pressure as the previous 15 years combined. The lessons are captured in my Operating Principles, which exist to interrupt the forgetting that happens between hard decisions.
Most of my energy now goes into advisory work with startups and early-stage companies in circular economy, embodied carbon, and sustainable specification and procurement. The engagements vary across board roles, technical review, and senior counsel on retainer, and they share the same character: direct, responsive, and complementary to delivery teams already in place, including my colleagues at Edge. It's an exciting time to be doing this work. Impact and scale are now achievable in ways that were simply out of reach a few years ago.
I'm also building again, this time a venture of my own at the intersection of construction data, sustainable design, and specification. The same instinct that made Edge Impact work in 2008: see a market that doesn't quite exist yet, and commit before the case is obvious.
