Evidence over aspiration.

Twenty years in sustainability, most of them building Edge Impact into a global firm of 100+ people across four countries, now part of RSK Group. I work with boards and leaders on the calls where the claim has to hold up.

I can pressure-test a growth plan with a CEO, then sit with the LCA team and check the numbers.

Built & Scaled
Edge Impact. Co-founder and CEO. Startup to 100+ people across four countries. Acquired by RSK Group
Current Roles
Special Advisor at Edge Impact. Advisory roles with Rebuilt, Circulr Tech, the UNEP Life Cycle Initiative, EPD Australasia, and the NZ Green Building Council
Governance Track Record
Director and Chair across Edge Impact, BPI Rating, and Edge Latam. 20+ years across UN bodies, standards committees, and industry boards
Technical
Carbon strategy, sustainability measurement, product transparency, circular economy, and sustainability tech

Real sustainability is built into the strategy and the business case rather than run out of a task force. Get the foundations right and decarbonisation, circular economy, and supply chain resilience stop being projects and start being how the company runs.

How I think about this →

How I Can Help

The ways I work with boards and leaders are all built on the same thing: independent judgement, and claims that hold up under scrutiny.

Not sure where to start?

The two-week review is the way in. A fixed scope, a fixed fee, and a clear read your board or leadership team can act on. It is also the simplest way to see how I work before anything larger.

See the two-week review

Technical Advisor & Reviewer

Independent technical review across carbon, life cycle assessment, and product transparency. I'm an approved EPD verifier, lead verifier on around 50 Environmental Product Declarations across 16 manufacturers, and I've built EPDs for more than 30 others.

Senior Counsel on Retainer

Standing access to senior judgement on the decisions in front of you, complementary to the delivery teams you already have.

Advisory Boards & NED

You get governance and climate-risk oversight from someone who has built and exited a company and still reads the technical detail. I help boards govern purpose and impact as part of the strategy and the business case, not a side project that stalls when budgets tighten.

Learn more

What Others Say

Recommendations from people who built Edge Impact alongside me, from the executive team and the board.

"Jonas co-founded Edge Impact in Australia in 2008 and led it to remarkable growth for over 15 years, while developing, fostering, and maintaining an outstanding organizational culture. Jonas' vision and passion for a more sustainable world, his deep expertise in technical sustainability, as well as his character and integrity, are exemplary and of the absolute highest order."

Bryan Sheehan Managing Director, ESG and Carbon Strategies, WAP Sustainability via LinkedIn

"Jonas is one of the smartest people I've had the pleasure to work with. Quietly brilliant, he has consistently blended deep thinking, practical know how and a can do spirit to make an impact on our planet."

Fergus Stoddart Director, Strategy and Growth, Nibble Edge via LinkedIn

"His technical knowledge is outstanding, but it's his commitment to innovation and impact that really stand out. Most importantly, though, he's someone that is trustworthy and trusting, providing his team with the vision he wants to realise and allowing others to find their own way of making those things happen."

Richard Griffiths Head of Sustainability Solutions, Cotality Australia via LinkedIn

"Loving the work that Jonas is doing at the moment, making sure the circular bio-economy and the sustainable world we need happens. One of the godfathers of sustainability. Having watched him over the last 10 years I'm glad we are in his hands."

Mark Rogers Chief Executive Officer, New Forests Asset Management via LinkedIn

Operating Principles

I've never met a founder who described growing a business as easy or linear. Most get ten things wrong, constantly experimenting and adapting, for every win. These are a selection of my operating principles, most of them gained from what was hard, not from where I could line up homeruns.

"Complementary skills aren't enough. Direction has to be shared. The test is specific decisions under pressure, not just shared philosophy."

"Two perspectives looking at the same decision see different things. That's the most valuable thing a board can provide."

"Speed and competitive tension are the only real leverage. If they think you've got nowhere else to go, you don't have a deal."

Read the Operating Principles

Get in Touch

Start with a conversation. Tell me what you are working through, and I will come back to you directly.

Open to technical advisor and reviewer engagements, senior counsel arrangements on retainer, non-executive director and advisory board roles, and speaking.

Other ways to reach me